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Do this to get more traffic for your local business

by | Sep 9, 2021 | Local Business SEO Strategies

You just might have the best looking website in the world.

But, if nobody sees it…

You aren’t going to get any leads.

Sadly, most businesses really don’t know how to attract people to their website the correct way. And, even if they do get a website, they do little (if anything) to get it to rank on Google.

From an SEO perspective, making sure your website has relevance is the key to getting traffic to your website.

Simply speaking, the key to being relevant is getting the keywords right.

IT’S MORE THAN JUST SEO

In over 10+ years of doing this, we’ve helped local business owners get their keywords right.

Keywords are central to on-page SEO.

But, adding them randomly around the site won’t do you much good.

You need to be very strategic in how you place them.

Did you know that there are three primary parts of your website where you should place your primary keyword?

These are the title tag, H1 tag, and of course the content of the page.

For local businesses like yours, the main keyword will depend on the services you offer, and the area you offer them.

So, if you’re an electrician and your business is based in Orlando, the keyword would be “Orlando electrician”.

But, just using the keyword alone is simply not enough. You also need to include semantic keywords that include things your potential customers may be searching for.

For example, “Orlando ceiling fan installer” or “Orlando certified electrician”. Of course you should always create a separate page for the semantic keywords of services you offer.

Keywords are essentially just an indicator of what your website is about. The question then becomes, why should Google choose to show your website above others who are trying to rank for the same keywords?

The simple answer is authority.

In order to help Google show your website on top of peppering it with keywords, you need to build your authority. You can accomplish that by building up quality links pointing back to your website. You want links from industry relevant web pages pointing back to your website. The more you have, the more relevant Google sees your website.

We can help you get your keywords strategy correct, and help build those authority boosting backlinks.

If you’d like to discuss your SEO needs and see if we’re a good fit, I’d love to chat with you.

Choose a time that works for you by visiting https://catapultlocal.com/schedule

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