Why CONVERSION Optimization Is So Important

by | Sep 27, 2021 | Local Business SEO Strategies

Your website is the HUB where all of your customers and prospects land before contacting you.

We’ve had many clients come to us who have great looking websites with good traffic, but they produce very few leads each month.

The problem they’re experiencing is that they are poorly optimized for conversions.

You can spend hours building a great website, but if it doesn’t convert visitors into leads, it’s not doing it’s job.


When designing the website, the key is to start with what the goal or outcome a website visit should generate.

Do you want a visitor to call you? Do you want them to fill out a contact form? Do you want them enter their email to download a PDF?

Whatever the goal is, every part of the website should funnel the visitor into that action.

Most of the time, we find that local businesses are looking to get more phone calls, or get more requests for information.

Make sure that your phone number is prominent at the top of every page.

Don’t make visitors search all over your website just to find your phone number so they can call you.

At the same time, many customers just want to fill out a form, ask a question and hopefully get an answer.

Give your website visitors an easy and convenient way to contact you should they not want or are unable at the moment to call.


Another key aspect of conversion optimization is site speed.

We always seem to have great patience for our own websites, not usually not for others. Go and take an honest assessment and ask if you would wait that long for a website to load.

Check how long it takes until your site is loaded and you’re able to interact with it.

It’s been said that for every 100-millisecond delay in a page loading, the conversion rate drops by 7%.

Not only that, but Google uses page speed as a metric for how it determines your search engine rank.

A key element to converting a website visitor into a lead is how quickly your website loads.

We can help optimize your website for conversions and get better results online.

If you’d like to discuss your SEO needs and see if we’re a good fit, I’d love to chat with you.

Choose a time that works for you by visiting https://catapultlocal.com/schedule

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