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Avoid These SEO Mistakes

by | Oct 4, 2021 | Local Business SEO Strategies

Being in the 1st position of the Google search rankings can be incredibly profitable.

Getting there is one thing, staying there long term is an entirely different thing.

This is especially true if you “tricked” the algorithm to get there.

There are a few things you need to know if you’re cheating:

Even if you’ve gotten to the first position, it’s only a matter of time before Google realizes you haven’t been playing fair. When they do, they’re going to penalize your site, possibly even kill traffic to it altogether.

They may even do it if you don’t even know what you did wrong.

The only true way to protect yourself is to play fair and work with agencies that plan long-term.

If you’re doing SEO on your own, there are a couple of things that you need to keep in mind that can really cost you.

AVOID USING DUPLICATE CONTENT

If you provide services in a few different areas, it can be tempting to create different pages for each of those and just change the title.

The issue is that most people just take their homepage, duplicate it, and change the title.

Up until recently, Google really didn’t care much. But, they’ve started to penalize sites that have multiple versions of the same page.

Now, it doesn’t mean you shouldn’t have a page for the different towns and areas you work in. It just means that you have to make sure that every single page on your website is unique. You need to write unique content for each and every page.

The question becomes, what should you do if you’ve set your pages up the old way?

If that’s the case, you will need to rewrite the content, or create new pages with unique content.

It really will depend on the kinds of pages and keywords you were trying to rank for.

INCLUDE YOUR PHYSICAL ADDRESS

If you have a local business, showing up in maps is an important aspect of online marketing.

In order to cover an area correctly, it is important that you have a real physical address listed.

Before, Google didn’t mind so much and would turn their head to businesses using a PO Box address or a family member address in the target area.

Just like everything in the SEO wold.. times they are a changing!

If you’re using other people’s addresses, you’ll need to clean up those listings.

Use a legitimate address, or just remove the other listings entirely.

There are of course other important factors that need to be taken care of in order to avoid getting penalized in a Google update.

We can help get you better results online. If you’d like to discuss your SEO needs and see if we’re a good fit, I’d love to chat with you.

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