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Who to Target With Your Website

by | Oct 11, 2021 | Local Business SEO Strategies

Having the right marketing strategy and the execution of that strategy are critical to taking your business to the next level.

What is the secret to success?

Although there is no single factor that leads to success, it always boils down to marketing.

There is nothing that is holding you back from incredible growth.

You can achieve the growth you’re looking for if you get your marketing strategy right.

In order to get the strategy right, you need to get the target right.

FIND YOUR IDEAL CUSTOMER

When you’re designing your marketing strategy, you don’t just want to target anyone.

You need to focus your efforts on your ideal customer. They are your target.

The question then becomes, how do you find out who they are?

The secret is that you have to find out as much information about them as you can.

As a local business, the focus should be on people living within the geographic area you operate in. Then you want to find out as many details about them as you can:

  • Are they a homeowner?
  • How old are they?
  • Are they married?
  • Do they have children?
  • What’s their annual household income?
  • What type of neighborhood do they live in?

When you’ve answered those questions, you can start trying to analyze their fears.

What are their pains? Their frustrations? You can use them in your marketing efforts.

You also need to keep in mind that people of different age brackets have different expectations. Household incomes, neighborhoods, marital status will have effect characteristics of your ideal audience.

The better you get to know the market, the more you’ll be able to fine-tune your messaging so you can reach your target customers.

We can help you do just that by helping you understand your customers better… and ultimate generate more leads online.

If you’d like to discuss your marketing needs and see if we’re a good fit, I’d love to chat with you.

Choose a time that works for you by visiting https://catapultlocal.com/schedule

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