Does Social Media Still Matter?

by | Oct 18, 2021 | Local Business SEO Strategies

Did you know that, according to Pew Research, 72% of adults in the US use some form of social media?

That is a staggering statistic.

What’s even more staggering is how under-utilized social media is for local businesses and brands.

Social media is an incredible way to promote you and your business without being intrusive.

It allows people to search for your business and then they follow who they trust.

When we talk about authenticity in marketing, social media becomes an incredibly powerful tool. It’s a way to tell the story of your business without feeling like you’re constantly selling.

People often need 7-10 touch points before they’re ready to make a decision. When you have your social media strategy right, you’re able to hit those targets quickly and effectively.

An effective social media strategy generates more website traffic for you business.


Building a social media following is not something that you can do overnight. There is no set it and forget it strategy with social media.

An effective strategy requires you to sit down, create the content and schedule the posts to go out over time.

You want to post consistently with a variety of content that educates, entertains, and sells. If you can post a few times per week, you’ll engage your audience and encourage them to reach out when they need your services.

Social media has become an incredibly powerful and cost effective way to grow local businesses.

If you’d like to discuss¬†your Social Media, Website and SEO needs to see if we’re a good fit to work together, I’d love to chat with you.

Choose a time that works for you by visiting https://catapultlocal.com/schedule

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