7 Steps to Get More Leads for Your Business

by | Oct 25, 2021 | Local Business SEO Strategies

Businesses grow or die based on the number and quality of the leads they create.

If you don’t have a strategy to generate a consistent flow of leads, your local business will suffer.

Over the last decade of helping businesses like yours, we’ve come up a series of steps you can take today to help generate more leads for your business.

1. Get your company message right

You have to get your key message correct… Who are you, how can you help, and why you’re the right company for the job. Be consistent and repeat it over and over.

2. Video Testimonials

You want your ideal customers to imagine themselves getting the benefits of your products or services. One of the most powerful ways we’ve found to do that is by getting some of your most satisfied customers to give you a video testimonial.

3. Provide the answers people are looking for

We’ve found over the years that your ideal customers have the the same fears and objections. If you can get your website messaging right to address those fears and objections, you can generate a massive amount of leads.

4. A brand story video to share your best customer’s stories

A brand story highlights the who you are as a company, and how you’ve helped others achieve their desired outcomes. It makes your company personal, and shares multiple customer testimonials.

5. Focused content-marketing strategy for your ideal customers & re-marketing

Once you’ve narrowed down your ideal customer, you can focus all of your efforts into creating content that speaks to them. What are they looking for? What do they worry about? How can you solve their problems. Build content that speaks to them, the create a paid marketing strategy that re-markets to people who have visited your website.

6. Event marketing is often an overlooked

There is a massive amount of opportunity in marketing at events. This could be local tradeshows, industry events, or your own sponsored training events to reach your target audience. We’ve seen a massive amount of leads come out of these events.

7. Improve your referrals

One of the best ways to generate leads is doing quality work. But, to ramp up the amount of referrals you get, a referral strategy can go a long way. Here are 4 bonus systems you can put in place to improve the number of referrals you get.

  1. Follow up with your existing customers at least once per quarter
  2. Keep a list of referral partners. Send them an email asking for ONE referral each quarter.
  3. Create a business card that has the attributes of your ideal customer on the back. Share this card with people you know who aren’t your ideal customer and ask for referrals.
  4. Try to identify strategic parters that you could create a monetary incentive for referrals. It could be a percentage, or a flat fee.

If you’d like to generate more leads online I’d love to chat with you about your website and SEO strategy.

Choose a time that works for you by visiting https://catapultlocal.com/schedule

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