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Get Your Message Correct

by | Nov 1, 2021 | Local Business SEO Strategies

Awareness for your brand alone won’t bring in more customers for your local business.

Don’t get me wrong, it’s helpful to reach a large number of people about your brand.

At the end of the day though, the #1 thing that will generate more sales for your business is conversions.

If all they do is hear that you that you exist…

It’s just not enough to convert them into customers.

THE QUESTION BECOMES… WHY SHOULD THEY CHOOSE YOU?

If you want people to convert into customers, you have to give them a compelling reason to choose you.

You have competitors… why should they choose you over them?

You need to help them decide by giving them the reason to choose you right in your message.

Let’s say that you offer same day services, upfront pricing or guarantees. These are the things you want to ensure your message includes.

Regardless of your individual unique selling points, you should speak to the pain points of your ideal customers. Focus on the pains and frustrations that they experience on a regular basis.

WHAT ARE YOUR CUSTOMERS CONCERNED ABOUT?

One fear many shoppers have is the fear of overpaying. By providing upfront pricing, it eases those concerns, and reassures them that they’re not going to overpay when choosing you.

This one simple thing can often be enough to convert a website visitor into a client.

Also, guarantees let your clients know that they don’t have to worry about your product or services being subpar.

Obviously, pains and frustrations will depend on your target market.

For example, if your ideal customer is a business, they may worry less about pricing and instead be more concerned about speed. At the same time, some people may value 24/7 emergency services.

The key to designing an effective marketing strategy is understanding your ideal customer.

By knowing the details of that customer, you can reach them more effectively. It also helps you craft the right message that grabs their attention and boosts your conversion rate.

We can help you create the right message for your audience and generate even better results online.

Let’s chat about your marketing needs and see if we might be a good fit to work together.

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