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Convert More Leads

by | Nov 15, 2021 | Local Business SEO Strategies

I know you already know this, but not everyone that submits a form on your website will become your customer.

Some of those submissions are just price shoppers that aren’t truly interested in working with you.

There’s also the people looking for services you don’t actually offer.

But, out of those people who are genuinely looking to hire you, what percentage actually become your customers?

3%?

8%?

10%?

While it’s basically impossible to turn every single website visitor into a customer…

You have a lot more control over the number of leads that become customers than you think.

DON’T LET YOUR LEADS GO COLD

One of the primary reasons local businesses miss out on an opportunity is that the leads go cold.

In reality, all it really takes for them to go cold is 15 to 30 minutes of being left alone.

This basically means that you have 15 minutes to follow up with a lead or it will become cold.

There truly is a narrow window of opportunity for you to convert a lead into a customer.

Think about it like this…

When people are looking for a product or service, they usually want a prompt reply. Especially if they’re reaching out for more info.

The truth is, they have you and all of your competitors right at their fingertips.

If they can’t get ahold of you, all they have to do is hit the back button and select the next one.

The sooner you follow up, the greater the chance that you’ll actually close them.

Half of all generated leads go with the business that responds first.

The question quickly becomes, how do you ensure you’re the first?

Marketing automation is the secret weapon here.

30 SECONDS TO CONVERT

Technology today give you the ability to respond to every single form submission, email, or text in less than 30 seconds.

A quick follow-up can double, or even triple your conversions.

You can even automate a ton more, like the first reply to a submission. Using technology, you can actually automate close to 70% of the booking process.

This significantly cuts down on the costs associated with lead generation. Not only that, but it leaves your employees with the extra time needed to focus on other tasks.

We can help you set up automation at your company and improve your lead generation strategy.

Let’s chat about your marketing needs and see if we might be a good fit to work together.

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