Pest Control Marketing: The Top 10 Strategies for Getting More Customers

by | Feb 24, 2023 | Local Business SEO Strategies, Pest Control Marketing

If you’re a pest control company, you know that marketing is key to your success. In this blog post, we will discuss the top 10 marketing strategies for pest control companies. We’ll focus on digital marketing strategies like creating service pages and city pages on your website, paid search marketing (PPC), search engine optimization (SEO), and reputation management. Implementing these strategies will help you get more customers and grow your business!

  1. Make a List of Your Ideal Customers and Create a Strategy To Get Your Pest Control Company in Front of Them
  2. Create Service Pages on Your Website for All of the Pest Control Services and Pests You Treat
  3. Create City Pages for Each City that You Market Your Pest Control Services
  4. Create Informative Blog Posts and Videos that Teach Your Potential Pest Control Companies About Your Services
  5. Create Monthly Press Releases and Syndicate Them to High-Quality News Agencies for Publication
  6. Implement a reputation strategy to automate the process of generating reviews and growing your online reputation
  7. Create an Irresistible Offer to Increase Website Conversions
  8. Provide Superior Customer Service for your Pest Control Customers
  9. Implement Missed Call Text-Back
  10. Add a Text Widget to Your Pest Control Website

Make a List of Your Ideal Customers and Create a Strategy To Get Your Pest Control Company in Front of Them

The key to success for any pest control company is finding the right customers and developing a strategy to get in front of them. Knowing who your ideal customer is, what their needs are, and how best to reach them can make all the difference when it comes to growing your business.

Pest Control Marketing Agency

By creating a list of your ideal customer’s attributes, things like where they live, the type of homes they own, married, children, etc., you can craft an effective marketing plan that gets your pest control company in front of them. Failing to understand your target customer is a common mistake that even larger pest control companies make. Identifying and targeting your ideal customers is essential for any pest control company.

Create Service Pages on Your Website for All of the Pest Control Services and Pests You Treat

This is a tactic that many pest control operators have come to utilize when marketing pest control companies, but it’s often overlooked or done poorly. Spend time making a list of all of the services you offer to your community. Things like termite inspections, termite prevention, ant control, mosquito abatement, etc. Once you have the list, begin creating unique content for each one of those services.

When we work with pest control companies, part of the onboarding process is taking the time to get to know your company so that we can create the necessary content pages on your website. Content pages are essential for improving your website’s search engine optimization (SEO). When we create these pages, we ensure that the content is robust, unique, and informative so it resonates with potential customers and sends the appropriate signals to the search engines.

By taking this step, you can increase your visibility on search engines like Google and Bing, as well as direct more qualified leads to your website.

Create City Pages for Each City that You Market Your Pest Control Services

Much like the services pages we discussed in the last section, proper pest control marketing requires unique content to be created for each of the cities you provide pest services. Keep in mind, though, you need to properly create these pages. Don’t simply create the same page and change the title to the new city name.

Google wants to see unique content, and when you simply change a few words on a page, the search engines are smart enough to figure out what you’re doing. Taking the time to research and craft unique content for each city will give you a huge edge in search engine optimization.

In addition, creating specific pages for each city is beneficial because it tells customers that you serve their area. Think about questions people often ask and include those on these pages. This sends a great signal to the search engines that they should choose your page when finding results for a relevant search term.

City pages can be a great way to drive more qualified leads. When done properly, they can help you rank in search engines for more targeted keywords and inform potential customers of just how many areas you serve.

Create Informative Blog Posts and Videos that Teach Your Potential Pest Control Companies About Your Services

I know this sounds counterintuitive when you’re marketing a pest control company, but you can never go wrong with providing valuable information. Many pest control operators think that if they share how to eliminate a pest, the customer will just do it themselves and not hire them.

This is far from the truth. Sharing with a customer how to prevent or treat a pest problem, gives you instant credibility and makes you an expert on the subject. It also shows that you care and are willing to help.

Consider adding video content to your blog posts. Video can be highly effective in impacting a potential customer’s decision to use your company. Create short how-to videos or other informative videos about pest control topics you encounter daily. Make sure you share the videos on social media as well.

You should also consider creating a YouTube channel for your pest control company. This will help to drive more organic traffic to your website, rank higher on search engine results pages, and give you another platform to connect with customers. By taking the steps necessary to properly market a pest control business, you can begin adding new pest control customers to your routes.

Create Monthly Press Releases and Syndicate Them to High-Quality News Agencies for Publication

One of the items often overlooked and underutilized in an SEO strategy is off-site signals. A big part of off-site signals is backlinks or links on other websites pointing to your website. Backlinks are tremendously valuable to how your pest control website ranks.

How to Market A Pest Control Company

So the next question becomes, how do we get these backlinks? One strategy that we implement for all of our pest control marketing clients is monthly press releases. We have partnered with news agencies across the US such as Fox affiliates and others to write and distribute newsworthy content to high-authority websites. This builds a tremendous amount of authority for your website and Google Business Profile.

Press releases are a great way to get quality links and coverage quickly. With the right content and an effective syndication strategy, you can reach more customers in your service areas and also build significant authority for your website.

Implement a reputation strategy to automate the process of generating reviews and growing your online reputation

Having a strong online reputation is essential for any pest control business. Reviews from customers provide potential clients with an honest opinion of your services and can have a major impact on whether they decide to hire you or not. However, manually asking every customer to leave reviews can be time-consuming and ineffective. Reviews are extremely important to how your website and Google Business Profile rank.

Fortunately, there are software solutions that allow you to automate the process of requesting reviews. When we begin working with a pest control company to market their services, one of the first things we do is implement a review request tool. It makes it incredibly simple to send out review requests at specific times in the customer’s life cycle. For example, right after the completion of a service, when the customer is satisfied. Through a series of follow-up automation, review requests are periodically made until the customer takes action. We often have to ask for reviews 3-5 times before a customer will leave a review. That’s time-consuming to do if it’s not automated.

Automating review requests helps save time, eliminating manual processes such as sending emails or making phone calls one by one. It also reduces the risk of human error since all requests will go out exactly when they’re supposed to without having someone manually track down each customer’s information before reaching out for feedback. Having an automated system in place makes it easier for businesses to nurture relationships and generate more 4 and 5-star reviews.

Create an Irresistible Offer to Increase Website Conversions

Having an irresistible offer on your website is one of the most important aspects of converting a website visitor into a paying pest control customer. An irresistible offer can be anything that customers can’t refuse, such as a discount or guarantee. It should also provide value and make it easy for potential customers to take action. An attractive and compelling offer can increase conversions on your website by 2-3x and bring in more pest control business.

Irresistible Pest Control Marketing Offer

When creating an irresistible offer, there are several factors to consider. First off, you want to create something appealing enough that people will take advantage of it rather than just browsing the page without taking any action. Secondly, the offer needs to provide tangible value for it to be effective. For example, if you’re offering a discount on the first service when they sign up for an annual treatment plan, make sure the discount is substantial enough for people to feel like they’re getting their money’s worth when signing up with your pest services company. Finally, ensure that your offer makes it simple for customers to act upon; otherwise, they may get overwhelmed by all the details involved in making their purchase decision and go elsewhere instead.

Adding an irresistible offer to your pest control website will dramatically improve your website conversions.

Provide Superior Customer Service for your Pest Control Customers

Providing a superior customer service experience is essential for any pest control business. It helps to create trust with your customers, ensures that they’re happy with the services you provide, and ultimately leads to increased revenue. It’s important to ensure all of your employees—from technicians in the field to office staff—are providing top-notch customer service at all times.

This start with training. Having well-trained technicians in the field who are knowledgeable about pest control and can answer customer questions is critical for creating a positive customer experience. Technicians should be polite, professional, and always willing to go above and beyond what’s expected of them when servicing a home or business. They should be able to explain their work clearly so that customers understand exactly what was done during their visit. This will help build rapport between your company and its clients while also helping to ensure satisfaction on both sides.

The first point of contact with any new customer is your receptionists/office staff. It’s just as important for all of your receptionists, office staff, salespeople, and administrative personnel to have excellent customer service skills. Celebrate friendly attitudes at all times with your staff, ensuring they positively interact with customers.

Superior customer service is one of the best and often overlooked marketing strategies for pest control companies.

Implement Missed Call Text-Back

As your pest control company grows, you’ll likely be able to hire a dedicated call service or hire an internal staff member to answer calls. Doing so will lower the number of calls that get missed, but every pest control business, big and small deals with missed calls. It could just be the receptionist is on the other line with another customer; either way, calls get missed. It happens.

Implementing a missed call text-back system can help your pest control business stay connected with customers, even when calls are missed. Text-back systems allow customers to receive automated messages when their call is not answered. This helps ensure that all customer inquiries and requests are handled promptly and that they don’t have to wait hours or days for a response.

Missed Call Text-Back for Pest Control Companies

When a potential customer is looking for a service provider, they’re often going through a list of businesses. Once they reach someone, they stop their search. If you miss their call, you’ll likely miss their business. This is where missed call-text-back comes in. When you missed a call, the system immediately, and automatically sends them a text message similar to:

“Hey, this is John at Premier Pest Control. Looks like we missed your call, sorry about that. Are you interested in scheduling a free inspection?”

Customers appreciate the convenience of this system as it allows them to get fast answers without having to leave voicemails or send emails. Your business benefits from the ability to track customer interactions through SMS messaging, enabling them to better understand customer needs and preferences. Our simple CRM tracks all customer communications without having to share a personal cell phone number. Missed call text-back can often increase the number of new customers by 20-30%.

Add a Text Widget to Your Pest Control Website

Having a text widget on your pest control website is an invaluable asset for both customers and businesses. It allows customers to get quick answers from the comfort of their own homes, without having to wait on hold or leave voicemails. For businesses, it provides another avenue for customer engagement, allowing them to track customer interactions through SMS messaging. This helps build relationships with existing customers while also providing an easy way for potential new customers to reach out.

The main benefit of adding a text widget to your website is convenience. Customers don’t have to pick up the phone or send emails; they can simply type in their questions and receive instant responses from your team via text message. This makes it easier and faster than ever before for people who are researching services online or looking for help with pest problems. When you add a text widget to your site, you capture more leads since potential clients will be able to easily contact you directly through the widget instead of searching around the website and trying different methods of communication.

Homeowners are getting younger and younger. Let’s be honest, the future generation grew up on text messaging and would rather text than make a call. Make it easy for them and add a text widget to your pest control website.

What Next?

If you’re looking for a pest control marketing agency to help take your business to the next level, then consider scheduling a discovery call with us. A discovery call allows us to learn more about your business goals, so we can create an effective marketing strategy tailored to your needs. We understand every pest control organization is unique, which is why our team of experts works closely with you throughout the entire process. Don’t hesitate to contact us today to see how our solutions can help you achieve success!

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