Get Your Business Recommended by AI
Homeowners now ask ChatGPT, Gemini and Google's AI Overviews who to call. We optimize your website and Google Business Profile so AI tools can understand, trust and recommend you.
15-minute walkthrough. No fluff.
AI search optimization (also called AEO) makes your home service business easy for AI assistants to understand and recommend. Catapult Local does it for both your website and your Google Business Profile, and it's included in every program.
Your Next Customer Might Never See a List of Links
When someone asks an AI assistant for "a good pest control company near me" or "who should I call to fix my AC," they get a short answer naming a few businesses. If you're not one of them, you never get the chance to compete.
Ranking on Google still matters, and the work overlaps. But AI tools pick businesses differently, and most home service websites weren't built with them in mind.
Where your customers are asking
- ChatGPT
- Google AI Overviews and AI Mode
- Gemini
- Perplexity
- Microsoft Copilot
- Claude
What AI Tools Look For Before Recommending a Business
They can tell exactly who you are
Your business name, services, service area and contact details are clear and identical everywhere: your website, Google Business Profile, Yelp, Bing and directories.
Your site answers real questions
Pages that directly answer what homeowners ask, like cost, timing and what to expect, give AI tools something specific to quote.
Other sources agree you are good
Reviews, listings and mentions on other sites confirm what your website says. AI tools trust businesses that other sources vouch for.
They can actually read your site
AI crawlers need access to your pages and clean structured data. Many sites block them by accident through hosting or security settings.
Two Places We Optimize
Your website
- Technical check that AI crawlers can reach every page
- Business, service and FAQ structured data (schema) on every page
- An llms.txt file that summarizes your business for AI tools
- Short, quotable answer blocks at the top of key pages
- Service pages and FAQs for every job you want more of
- Clear pricing and service-area information
Your Google Business Profile and listings
- Every category, service, attribute and hour completed
- A business description that is consistent with your website
- Regular posts and new photos so your profile stays active
- Reviews that mention the services you offer, and a reply to every one
- Matching details on Apple Maps, Bing Places, Yelp and industry directories
How It Works
AI visibility audit
We ask ChatGPT, Gemini, Perplexity and Google AI Mode the questions your customers ask, record who gets recommended, and check whether AI crawlers can read your site.
Fix the foundations
Crawler access, structured data, consistent business details and an llms.txt file.
Build answer-ready content
Answer blocks, FAQs and service pages written around real customer questions.
Strengthen your Google profile and listings
A complete, active Google Business Profile and matching listings across the web.
Track and improve monthly
We re-check the same questions every month and keep improving what AI tools see.
AI Search Questions
What is AI search optimization?
AI search optimization, also called answer engine optimization (AEO) or generative engine optimization (GEO), is the work of making your business easy for AI tools like ChatGPT, Google AI Overviews, Gemini and Perplexity to understand, trust and recommend. It covers your website, your Google Business Profile and your listings across the web.
Is AEO different from SEO?
They overlap. SEO helps you rank in Google’s list of links. AEO helps AI tools pick you when they write an answer. Most of the foundations are shared, like a fast site, clear content and a strong Google Business Profile, but AEO puts more weight on structured data, direct answers and consistent information across many sources.
Why does my Google Business Profile matter for AI search?
AI assistants rely heavily on Google Business Profiles, reviews and directory listings when they recommend local businesses. A complete, active and consistent profile gives them accurate information to work with.
Can you guarantee ChatGPT will recommend my business?
No one can guarantee that. AI tools decide for themselves which businesses to mention. What we can do is remove the problems that keep you out of AI answers and build the signals those tools look for, then track your visibility every month.
Is AI search optimization included in your programs?
Yes. AI search optimization for your website and Google Business Profile is included in every Catapult Local program.
Which AI tools do you optimize for?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Microsoft Copilot and Claude. They use different sources, so we focus on the foundations they all rely on.
Find Out What AI Says About Your Business
We'll show you who AI recommends in your market today, and what it takes to get you there.
We'll show you exactly where you're losing local customers, free.