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Marketing for home service companies

Marketing for Every Home Service Trade

Gutters, pressure washing, painting, windows, landscaping, garage doors, pools, fencing and more. If you serve homeowners, we build the system that gets you found and gets the phone ringing.

15-minute walkthrough. No fluff.

Catapult Local is a marketing agency for home service companies of every kind, not just HVAC, plumbing and pest control. We build websites, manage Google Business Profiles, automate reviews and optimize for Google and AI search for gutter installers, pressure washers, painters, window installers, landscapers and other home service contractors across the United States.

The problem

Why Home Service Companies Lose Jobs Online

Homeowners find every trade the same way: they search, scan the map, check the reviews and call the company that looks the most trustworthy. The trade changes; the playbook doesn’t.

The map pack decides

Searches like "pressure washing near me" or "gutter installers near me" are won in Google Maps. A thin or inactive profile hands those calls to a competitor.

Seasonal swings

Many trades are busy for a few months and quiet the rest. Without steady visibility and past-customer campaigns, the slow months hurt.

One page can’t cover every service

Interior painting, cabinet painting and exterior painting are different searches. So are gutter cleaning, gutter guards and new gutters.

Reviews don’t ask for themselves

You finish great work every week, but only a few customers leave a review unless someone asks at the right moment.

What we build

A Complete Marketing System for Your Home Service Business

A page for every service you offer

Dedicated pages for each job you want more of, each answering the questions homeowners ask before they call.

Service-area pages

Pages for the towns and neighborhoods you serve, so you show up where your trucks already go.

GBP Lead Machine

Your Google Business Profile optimized, updated and pushed up the Maps results across your whole service area.

Tap For Review cards and automated requests

Customers tap their phone and land on your Google review page, plus text and email requests after every job.

Missed-call text back and AI receptionist

Every missed call gets an instant text, and an AI receptionist can answer and book jobs around the clock.

Seasonal and reactivation campaigns

Campaigns to past customers that fill the slow months with repeat work and referrals.

On Google

Searches We Help You Win

We build pages and profile content around the searches your customers actually type.

  • pressure washing near me
  • gutter installation
  • house painters near me
  • window replacement
  • landscaping company near me
  • garage door repair
  • fence installation
In AI search

Questions Homeowners Ask AI

We optimize your website and Google Business Profile so ChatGPT, Gemini and Google's AI Overviews can recommend you for questions like these.

  • “Who is a good pressure washing company near me?”
  • “How much does it cost to paint the outside of a house?”
  • “Who installs gutter guards near me?”
How AI search optimization works →
FAQ

Home Service Marketing Questions

Do you only work with HVAC, plumbing and pest control companies?

No. We work with home service companies of every kind, including gutter installers, pressure washers, painters, window installers, landscapers, garage door companies, pool services, fencing and tree companies. If homeowners hire you to work on or around their home, our system fits.

What does home service marketing include?

A website with a page for each of your services, Google Business Profile management through our GBP Lead Machine, business citations, Tap For Review cards and automated review requests, AI search optimization and, on higher programs, lead follow-up automation and an AI receptionist.

How do smaller trades show up in AI search?

The same way larger ones do: a complete Google Business Profile, consistent listings, steady reviews that mention your services, and a website that clearly answers cost and process questions. AI tools recommend businesses they can identify and that other sources vouch for.

Do you have experience with my trade?

The fundamentals of getting found are the same across home service trades, and we tailor the pages, searches and review strategy to how customers shop for your specific service. Book a free audit and we will show you what homeowners in your area are searching for.

Do you work with home service companies outside Florida?

Yes. Catapult Local is based in Lake Wales, Florida, and works with home service companies anywhere in the United States. Everything is handled remotely.

Is there a long-term contract?

No. Every program is month-to-month, with a small one-time setup fee and no large upfront cost.

Ready to Get More Home Service Calls?

Let's look at how your home service company shows up on Google and in AI search today.

We'll show you exactly where you're losing local customers, free.